Honest by default
Plain English, real numbers and no hiding behind jargon. If something is not working, you hear it from me first.
About
World class marketing, with a Kinsale postcode.
I spent two decades competing in some of the toughest markets on the internet. Then I brought all of it home to Ireland, for the businesses that deserve a fair shot.
Casey Meraz
Founder & Strategist
I have lived in Kinsale for years now. Long enough to call it home, and long enough to get genuinely frustrated watching brilliant local businesses lose to weaker competitors who simply spent more.
Before Ireland, I built and ran marketing in US legal and finance. These are two of the most expensive, most competitive corners of the internet, where a single ranking can be worth a fortune and everyone is fighting for it.
I learned how to win there. The strategy, the brand and story work, the technical SEO, the content, the paid campaigns and the measurement that ties it all together. The same playbook the big players guard closely.
Ethical Digital Marketing is about putting that playbook to work for Irish SMEs. Same standard of work, done honestly, priced for a real small business, and explained so you always know exactly what you are paying for.
What ethical actually means
The word is in the name for a reason.
Value before the invoice
We lead with a genuinely useful audit. You walk away with a plan you can use, whether you hire us or not.
Results over vanity
Likes and impressions do not pay the bills. We measure the things that actually move your business forward.
No lock ins
We earn the next month every month. Stay because the work is good, not because a contract traps you.
How I work
Senior on every account. Yours.
You will not be handed off to a junior you never meet. The person who studies your market and writes your strategy is the same person doing the work.
I work mostly async, so email and shared docs keep everything clear and on the record. When we talk, it is because a conversation genuinely moves things forward, not to fill a weekly slot.
Based in Kinsale
County Cork, working across Ireland
Twenty years of experience
US legal and finance, now Irish SMEs
Async first
Email is best, your time is protected
Ready to find out what is holding your growth back?
Start with a free, goals based Growth Audit. Tell us where you want to go and Casey builds the roadmap to get you there.
Get your free Growth Audit